M / 07711 426121 E / sales@krwebs.co.uk

Search Engine Optimisation

Our approach to Search Engine Optimisation is a different from many SEO companies. We only carry out SEO work for Volusion stores and we will develop a SEO plan that will drive customers to your store and continue to do so.

Our proven SEO steps are:

  1. Keyword Research
  2. Assign keywords to relevant pages on the site
  3. Submit to the Search Engines using their webmaster tools
  4. After the pages have been indexed by the search engines check positions and carry out further optimisation as necessary
  5. Once the pages have achieved the desired positions re-check on a regular basis

Keyword Research

This is the most important part and the starting point for search engine optimisation. You probably have an idea of the key words that potential customers may be using to find your site.

  • Are you using industry terms that you are familiar with, but potential customers are not and they will not be using these search terms to find your store?
  • Are the keywords that you site is currently optimised for actually be searched for and it what volume?
  • There is no point optimising a site for keywords that are not being searched for,
  • How much competition is there for keywords? The more competition the harder it is to achieve high rankings.

After initial discussions we would agree an initial set of keywords that you believe are relevant to your site. Then carry out detailed keyword research using a range of tools to identify a set of keywords that will profitable and drive customers to your store.

Assign keywords to relevant pages on the site

It is best to assign 2 or 3 key search words to each page on the site so that each page can be optimised effectively. This exercise can also identify important keywords that cannot be assigned to existing pages and new pages may need to added.

Optimise the pages for the keywords

There are 3 important areas to consider:

  • Title Tag
  • Meta description
  • Keyword density in the body text

Submit to the Search Engines

Search engines send out robots to index sites, but it can be months before your site is indexed. This can be speeded up by using the search engine webmaster tools to submit site maps and this is the method we use to submit you site to Google, Bing and Yahoo to speed up the process.

After the pages have been indexed by the search engines check positions and carry out further optimisation as necessary

After the pages have been optimised and submitted to the search engines and the search engines have indexed the pages, we use specialised SEO software to checked the positions of the pages for the agreed search terms. Even when all the best practices have been used to optimise a page it may not always achieve the desired positions in the first round of optimisation and further optimisation may be required.

Once the pages have achieved the desired positions re-check on a regular basis

After your pages have achieved the desired positions with the search engines it is important to check the positions on a regular basis. Search engines can change their search algorithms and competitors can overtake your rankings. We recommend that the positions are checked on a regular basis and if your pages have dropped in rankings, then further optimisation is carried out.

Please contact us to discuss our Volusion SEO Services.