Volusion M-Commerce
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The advantage of having mobile commerce (or m-commerce) on your site is that the millions of mobile users can purchase from your online shop with ease.
Companies like Amazon have already embraced this new opportunity. If you visit the Amazon site on your mobile you will see a site that makes it easy to purchase using your mobile device.
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| Amazon site viewed on a mobile | Amazon site viewed on a desktop |
The problem with a conventional e-commerce web site
If you have a conventional e-commerce web site that is does not have a mobile version, it can still be viewed on an iPhone, Android device or a Blackberry , but it will be difficult to read and navigate. The user will need to zoom in and scroll around to find the information they are looking for.
If your e-commerce site is difficult to use a visitor will not make a purchase.
The solution
With Volusion mobile commerce™, your customers can browse and purchase products through a mobile-optimised version of your online store.
It's easy. Simply enable a setting in your store's admin for the optimised version to work with mobile browsers. When a customer views your site on a mobile device the software detects that a mobile device is accessing your site and automatically serves mobile optimised content.
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| Desktop version of a clients' site | Same site viewed on a mobile device |
The Advantages
By 2013 mobile devices will surpass personal computers as the most common web access device worldwide according to a new forecast issued by research firm Gartner.
In other words, those businesses that have a high quality, easy to use mobile web site which properly drives consumer behavior will have a significant competitive advantage over businesses that do not.
Many leading companies have already embraced the mobile web. For example, if you visit Amazon, Marks and Spencer's, or Argos you will see a site optimised for the mobile web and it is easy to browse and buy using your smart phone.
It's the future of online success. More and more customers are adopting mobile devices to make purchases. Over 1/3 of all customers without a web-enabled phone plan to buy one in the next year.
