SEO Copywriting Services

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What is SEO Copywriting?

Traditionally, a copywriter is responsible for writing advertising copy and generating creative concepts to sell and promote products. In terms of the content viewed on a web page, this is still true with well written copy generating interest, understanding and calls to action.

SEO Copywriting must still engage with the reader, but the key search words must be woven into the text in such a way that it flows and message to the reader is still interesting and compelling.

Why use a SEO Copywriter?

With SEO Copywriting you are writing for two completely different audiences, the reader and the search engine and both must blend seamlessly together. Not only does the body text need to be SEO copy written, but the following page elements need to be considered as well.

The Page Title: This refers to the contents of the html title tag which appears in the top of the browser window. This is very important copy for two reasons. Firstly, the choice of words in the page title has a major bearing on search engine positioning. Secondly, this text is usually what the search engine results page uses as the link to the website, which means it will heavily influence a potential visitor's decision whether or not to click through.

Meta description: This is the longer description of your site that appears in the search engine listing. It is essential that the keywords are not overly repetitive and the description is both informative to the reader (as it appears in the search engine listing) and contains the right balance of keywords.

For example, we have achieved the first position on Google for one of our clients with the search term "Piano Transport"

The blue text comes from the TITLE tag and text below comes from the META DESCRIPTION tag and you can see that the key search term of "Piano Transport" has been woven in to the copy, yet it clearly explains the services that this company offers.

Alternative (alt) text for images: This is the text that appears usually in a little yellow box when the cursor hovers over an image, and in place of the image if it fails to load. Not only is this vital from a web accessibility angle, it's also considered important by most search engines.

If you hover your cursor over the image above you will see the text of the ALT tag and this give a clear description of the image, yet also includes the key search term "SEO copywriting".

What SEO Copywriting Services do we Provide?

To weave in the keywords, these must be first identified, so our SEO Copywriting includes comprehensive keyword research prior to starting.

If you have an existing page that we are optimising for the search engines we will take your existing text and apply our copywriting skills to create compelling copy to convert a site visitor to a sales enquiry and also weave in the key search terms within the context of the page content.

If we are developing a new website for you we would ask you to supply the initial copy and then apply our copywriting skills.

If you would like to discuss our copywriting services, please contact us to discuss your requirements in more detail