Our Approach to Search Engine Optimisation

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Our approach to Search Engine Optimisation is a different from many SEO companies. We only carry out this work for local companies who we can meet face to face, so we can understand your business and develop a SEO plan that will work for you and continue to drive business to your site.

Our proven steps are:

1. Keyword Research
2. Assign keywords to relevant pages on the site
3. Optimise the pages for the keywords
4. Re-code the pages using the latest web standards to ensure that the pages are very search engine friendly (In most cases the original graphical design will be retained for existing sites)
5. Submit to the Search Engines and Directories
6. After the pages have been indexed by the search engines check positions and carry out further optimisation as necessary
7. Once the pages have achieved the desired positions re-check on a regular basis

Keyword Research

This is the most important part and the starting point for search engine optimisation. You probably have an idea of the key words that potential customers may be using to find your site.

• Are you using industry terms that you are familiar with, but potential customers are not and they will not be using these search terms to find your services?
• Are the keywords that you site is currently optimised for actually be searched for and it what volume?
• There is no point optimising a site for keywords that are not being searched for
• How much competition is there for keywords? The more competition the harder it is to achieve high rankings

After initial discussions we would agree an initial set of keywords that you believe are relevant to your site. Then carry out detailed keyword research using a range of tools to identify a set of keywords that will profitable and drive customers to your site.

Assign keywords to relevant pages on the site

It is best to assign 2 or 3 key search words to each page on the site so that each page can be optimised effectively. This exercise can also identify important keywords that cannot be assigned to existing pages and new pages may need to added.

Optimise the pages for the keywords

There are 3 important areas to consider:

• Title Tag
• Meta description
• Keyword density in the body text

Re-code the pages using the latest web standards

When a search engine robot reads the content of a page, it reads this from the top of the page. If the page is coded so that the body text containing the key search terms is positioned at the top and the navigation and header positioned below, then the search engine will read the important content first and this helps with the page ranking.

This is achieved by designing to the latest web standard with hand crafted coding that is not generated by a web design program.

Submit to Search Engines and Directories

Search engines send out robots to index sites, but it can be months before your site is indexed. This can be speeded up by using the search engine webmaster tools to submit site maps and this is the method we use to submit you site to Google, Bing and Yahoo to speed up the process.

Google has the market share for searches, followed by Bing and Yahoo, but is important that your site is submitted to the lesser search engines and directories as this will provide inbound links that the major search engines pick up on and can improve your rankings.

After the pages have been indexed by the search engines check positions and carry out further optimisation as necessary

After the pages have been optimised and submitted to the search engines and the search engines have indexed the pages, we use specialised SEO software to checked the positions of the pages for the agreed search terms. Even when all the best practices have been used to optimise a page it may not always achieve the desired positions in the first round of optimisation and further optimisation may be required.

Once the pages have achieved the desired positions re-check on a regular basis

After your pages have achieved the desired positions with the search engines it is important to check the positions on a regular basis. Search engines can change their search algorithms and competitors can overtake your rankings. We recommend that the positions are checked on a regular basis and if your pages have dropped in rankings, then further optimisation is carried out.

Current SEO Projects

1. We have starting working with a Translation Company to improve their position for the following key search terms.

• Technical Translation
• German Technical Translation
• French Technical Translation
• Spanish Technical Translation
• Legal Translation
• Financial Translation
• Website Translation

If you would like to discuss our search engine optimisation services, please contact us to discuss your requirements in more detail