Search Engine Optimisation Services
If your site is not being found on the major search engines you are missing sales opportunities. This could be costing you more than the cost of search engine optimisation.
What is search engine optimisation?
It is the process of improving the position of a web site within the search engines by optimising a site for key search terms. In effect creating a search engine friendly site.
How do we optimise a site?
The first step is to understand the keywords and phrases you consider potential customers will use to find your products and services. We then use specialised software to check your position for these keywords and phrases on the major search engines and prepare a report. This gives a datum to show the success of our search engine optimisation campaign.
The second step is compare your site with the top ten sites for given search terms using search engine analysis software. Using this information and our expertise in search engine optimisation enables us to define the plan to optimise the site.
This may include:
- Re-coding the site to simplify the HTML allowing the search engines to easily index the site content. Normally this would not the change the visual design of the site
- Re-writing the title, meta and image tags to include key search terms
- Modifying the copy on the pages to increase the key word density.
- Identifying sites that can provide a link to your site (Search engines will increase your ranking if other sites link to your site).
How do we submit your site?
Currently there are hundreds of search engines on the web, but the 3 main search engines are:
- Yahoo
- MSN
We manually submit your site to these major search engines and normally about 20 of the second tier search engines and regional/specialist search engines as applicable.
Is this the end of our Search Optimisation services?
No, this is just the beginning as search engine positioning is an ongoing task.
- Your site may not be listed from the first round of submissions
- Search Engines can change the way they rank pages and your position may drop over a period of time
- Competitors may start to creep up the listings and displace your site
- Your site may be dropped completely
We recommend that your site is checked every month for its position versus key search terms and the results analysed. If there a significant drop in position, the site will be re-optimised and resubmitted.
Next steps
Let us check the position of your site for maximum of 5 key search words or phases using our free service. To use this service please enter your search terms and contact information below and we email your report to you, normally within 5 working days.
Case Study
Shop4Electricals is an established customer and successful online retailer selling a wide range of white goods. The site is promoted through the price comparison site like keelko and pricerunner and this is successful in generating sales from the site, but at an unacceptable cost. The customer identified that washing machines were the best sellers on the site and especially the hotpoint washing machine. The site has been recently optimised for the search term hotpoint washing machine and the listings are now improving.
Alternatives
Apart from search engine positioning we can advise on other ways of marketing your site. For example:
- Identifying portal and specialist sites that serve your target markets and getting your site listed on them will drive targeted traffic to your site.
- Request that site visitors join your mailing list to receive regular updates on your products and services. This will allow you to send out regular marketing messages to the database of subscribers.
- Create doorway pages for traditional advertising campaigns. This allows you to expand on your advertising message and determine the number of click throughs' from your advertisement.