Google Analytics

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What is Google Analytics?

This a free service to help you learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed design improvements, drive targeted traffic, and increase your conversions and profits.

How does Google Analytics work?

After signing up with a Google Analytics we place tracking code on the pages of your site and the program tracks your site visitors and generates reports that can be viewed through your login.

Why is Google Analytics so important?

It is important that we understand how your site is performing to ensure that you are maximising on your investment in your web presence. For example, the reports may show that your site is attracting many visitors to your home page, but they are not visiting other pages on your site. This could indicate that your site is not attracting customers with an interest in your products and services, because it has been optimised for the wrong search terms. Or the page is not getting the correct message across about your products and services.

The reports may also show that some pages are not attracting many visitors so this problem can be rectified.

You can view the Google Analytics tour here.

What Google Analytics Services do we offer?

As a minimum we can sign you up for a Google Analytics account and add the tracking code to your website pages and you can then view the reports to understand the effectiveness of your site.

In addition, we can carry out the analysis on a regular base and send you a condensed report with a list of recommendations on improving the effectiveness of your site.

If you would like to discuss our Google Analytics services, please contact us to discuss your requirements in more detail